Why Relate?
Trust is critical in business. Over 88% of business buyers ultimately do business with a representative regarded as a ‘trusted advisor’. Trust is increasingly difficult to build, according to 75% of executives. How stakeholders demand to be engaged is structurally shifting and the consequence of losing trust is growing more severe among younger cohorts. Building trust improves the bottom line. Building trust effectively gives you the edge, up to 6x the profitability growth according to Accenture (2021).